For sure, I think the podcast helps drive people to join. I think the continued growth over the years must lead to people joining the service. I would love to see the listen/download/watch stats over time and see the growth charted on a graph.
The podcast is something that takes time and money (via salaries and related equipment to grow the cast to where they are now) to produce at the level they do every week. It is my favorite podcast ever, beyond just cycling because of the great interaction between the presenters. It often reminds me of the push and pull seen on the auto show “Top Gear”.
- Nate = Jeremy Clarkson
- Jonathan = Richard Hammond
- Chad = James May
That great interaction and the solid content offers more in a broad reach and coverage when compared to similar podcasts. And their general openness to things beyond TR (even though they do focus on it as well) helps keep it as a resource that reaches far.