I hope this post will fall on attentive ears.
I tried to think how to go about writing this and decided to just be blunt but with good intentions – You need to reinvent yourself and quickly or you will lose the market that you yourself invented and sooner than you think.
You could say that I lost my indoor-cycling-training virginity on Trainerroad back in 2014 and I absolutely loved it. The structured workouts, the plans, the instructions and above all the simplicity of using it – have all been great and improved my cycling abilities tremendously over the years. However – 5 years have passed and….nothing changed.
True there were some features updates, additional plans, workouts, calendar, analysis tool, more heterogeneous capabilities… but that’s it. It is almost as time stood still. You need a super huge magnifying glass to search the internet in order to read and find some interesting new features or updates to the SW (and no I don’t consider News pods as features).
I understand that Trainerroad is not Zwift nor should it be – each training SW has it’s own niche which is the core that defines it and with Trainerroad it’s the structured workouts and training plans, but even with structured workouts there is so much you can do…
Look at Sufferfest for example, which plays on the same niche more or less (without going into an argument about which is better) – They have so much less ‘material’ to offer, however they are brilliant in the way they do it using the social media to the maximum in attracting more and more active users. Look at what Zwift is doing with their workouts and plans – and there are more examples.
A successful product in this century can’t exists without harnessing ‘virtual resources’ whether users, functionality, social and other.
Such as –
Periodic Tours (x days doing consecutive detailed workouts),
Multi rider functionally which will allow virtual friends to do a workout together,
Tools for coaches to use this platform for real time training sessions.
UI and UX makeover.
Active Facebook (and other) communities.
I’m sure that the common wisdom of all of Trainerroad’s users can greatly improve this list.
Unfortunately time is scarce.
Anyway this is just my 2 cents (as they say)…
Edited to add link to Nate’s response to this post and subsequent discussion.